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The Oregon Ducks have partnered with Pathway Sports and Entertainment, a company that is focused on monetizing the name, ...

In the last month since the confetti fell on Ohio State's national championship, the college football world has collectively ...

The video game licensing deal may serve as a blueprint for schools on how to generate more compensation for their athletes ...

Noah Reynolds scored 16 points, including the last seven for TCU as the Horned Frogs beat ninth-ranked Texas Tech 69-66.

The summer of 2024 was marked by the triumphant return of EA Sports College Football 25 to the video game landscape after a ...

Traditional national signing day passed quietly for Texas Tech football. A look at what's next: Roster plan, team building, scheme absorption and more ...

Texas Tech football and Texas Tech basketball have benefited greatly from NIL era. So it should hope House v. NCAA settlement stalls ...

A robust NIL program and a savvy general manager have made the Red Raiders into a big offseason winner. But will that ...

JT Toppin had a career-high 41 points and 15 rebounds as No. 12 Texas Tech outlasted Arizona State 111-106 in double overtime ...

Cincinnati Bearcats (14-10, 6-8 Big 12) at Texas Tech Red Raiders (14-13, 3-11 Big 12) Lubbock, Texas; Wednesday, 7 p.m. EST BOTTOM LINE: Cincinnati faces Texas Tech after Jillian Hayes scored 20 ...

The Arizona State Sun Devils caught a few breaks in their 2025 Big 12 football schedule. The defending champions won't have ...