Social media hair growth hacks often fail and can cause damage. Experts warn against trends like inversion methods and ...

Children are at the risk as the TikTok-driven beauty brands are turning a new generation of kids into target customers by ...

The cosmetics industry and parts of the internet have been abuzz since the launch of Rini earlier this month, a beauty ...

From Rhode and Elf to L’Oréal and Kering Beauté, it was a year of power deals as brands and retailers explored new ways to ...

A viral TikTok trend, 'menstrual masking,' is seeing users apply period blood to their faces for supposed skin benefits. While menstrual blood contain ...

TikTok was hit with a new suit from Hawaii’s attorney general asserting that the video platform was deliberately designed to ...

South Africans online reacted strongly as Americans embraced popular SA bleaching creams, sparking debates about beauty standards and cultural context.

K-beauty has vaulted into the American mainstream, driven by TikTok and younger, more diverse shoppers. Retailers from Ulta to Walmart are racing to cash in.

I'm not surprised that my TikTok algorithm delivered me countless videos of the viral 11-step haircare routine, said to ...

The state of Hawaii is suing ByteDance Inc., the parent company of TikTok, alleging the largest social media company in the world exploits 1 billion users worldwide — more than 150 million in the U.S.

Over the past several years, skinfluencers have gathered on TikTok to tout the benefits of baking soda-based mixtures, scrubs ...

Cosmetic brands market face masks and moisturisers to pre-teens, while experts caution against hormonal and skin risks ...