Store credit for retailers ranging from Starbucks to Delta Airlines to Bass Pro Shops can now be gifted through Google's app store.

The Google Play Store is partnering with Blackhawk Network to launch a new digital gift card mall. More details here.

Besides other incoming updates, the Google Play Store now lets you directly buy digital gift cards on Android.

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It has always been a bit of a strange omission; for years, if you wanted to give someone the gift of Google Play credit, you had to physically go to a store and buy a plastic gift card. In a world ...

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