Total value reflects the full spectrum of what today’s shoppers of fast-moving consumer goods care about when making their purchasing decisions.

Value orchestration is a discipline within enterprise intelligence focused on turning fragmented data into coordinated, cross ...

The Market Design Working Group, established in 2009 under the leadership of Susan Athey and Parag Pathak, is a preeminent research forum in the field of market design. The working group meets ...

Family meals and community programs are some of the key ways grocers are catering to consumers’ expanded definition of “value ...