A Walmart heiress is supporting nationwide demonstrations planned for this weekend, angering MAGA. Here's what happened.

At issue is a full-page New York Times ad, paid by Walmart heiress Christy Walton, highlighting upcoming protests.

While the "No Kings Day" ad did not mention Trump by name, its emphasis was widely interpreted as a critique of his agenda.

The honor, dignity, and integrity of our country are not for sale,” read an ad in The New York Times paid for by Walmart ...

“Boycott Walmart!” wrote longtime Trump supporter Roger Stone, who added: “The Walmart Heiress subsidizes insurrection. Next ...

The ad was placed by Christy Walton, heiress to the Walmart fortune. It clearly stated that the opinions expressed were hers ...

Amid a major 'boycott' call over the advertisement that the company's heiress gave on NYT, asking Americans to take part in ...

Supporters of President Donald Trump are calling for a boycott of Walmart after a company heiress bought a full-page newspaper ad encouraging mobilizations for the June 14 nationwide No Kings ...

Supporters of President Donald Trump are calling for boycotts against Walmart after the company's billionaire heiress placed a full-page "No Kings" ad in the New York Times encouraging Americans to ...

"The advertisements from Christy Walton are in no way connected to or endorsed by Walmart," the company said.

Walmart heiress' ad is prompting backlash against the retailer despite it not being associated with the company.