The BCG matrix is a portfolio analysis that firms use in order to analyze the different products or services that they offer.

The concept of brand equity, recognizing brands as strategic assets, emerged in the late 1980s, revolutionizing marketing.

"There's no box on our forms that says 'Are you using AI?' but it is an expectation," Alicia Pittman, BCG's global people team chair told BI.

Stéphane Israël will serve as managing director for the division, which is set to launch by the end of the year.

Forbes contributors publish independent expert analyses and insights. Mark Minevich is a NY-based strategist focused on human centric AI. Inflation is a global problem, and it's one that is being ...

QuEra Computing, a neutral‑atom quantum computing company, today announced that Boston Consulting Group’s BCG X AI Science Institute has joined the QuEra Quantum Alliance, a partner program intended ...

(ICP) in 2024 +89% increase in organizations using ICP from 2021 to 2024 14% of companies reporting to CDP use ICP; they are ...

Artificial intelligence is no longer just about breakthroughs in labs or pumping billions of dollars into data centres — it’s ...

Attorneys across the country are reaffirming their decision to partner with BCG Attorney Search, one of the most trusted names in legal recruiting. With decades of experience and thousands of ...

According to Delveinsight's analysis in Germany, there were a combined total of 10,088, 24,665, 5,792, and 4,704 cases of EPI ...

This updated version of the large iPhone features dual main cameras, with one providing 2x zoom, plus a faster processor and water resistance. Other features are similar, including a ...