Google Ads can now surface a recommendation to link your unlinked Google Analytics account to your Google Ads account. The neat part is that the linking of your Google Ads and analytics account can be ...

GA4’s rollout reshaped analytics, but adoption challenges reveal gaps between Google’s promises and marketers’ reality.

Google has been ordered to pay $425 million in a privacy-related class action lawsuit. You may be due some money, but the criteria is pretty specific.

As customer journeys migrate into LLMs, you need new ways to track behavior. Here’s how LLM tracking tools approach the problem.

These features have led to a dramatic drop in web traffic, with some sites reportedly losing 30% to 40% of their Google-driven visits in 2024 and 2025. That kind of traffic drop is a site killer, ...

Discover how predictive and prescriptive analytics, powered by real-time web scraping, are reshaping decision-making in business today.

New research shows ChatGPT is less of a coding tool than a daily adviser, with most users relying on it for everyday questions, guidance, and writing.

ChatGPT has continued to capture the vast majority of usage and engagement over the past three months, according to Comscore, OneLittleWeb, Statcounter, and TechGaged.

After Mehta’s initial ruling, the Department of Justice (DoJ) demanded that Google divest itself of the Chrome web browser and/or the Android operating system, and also be blocked from exclusive ...

Google is sunsetting the session-related metrics for Google AdSense. Google said this includes all metrics that rely on ad sessions, such as "Ad sessions", "Ad session RPM", etc.