LeBron James may be daydreaming about Prime Day deals in his new Amazon commercial, but there’s no fantasy when it comes to ...

Amazon is now showing 4 to 6 minutes of advertisements per hour on its Prime Video streaming service. That's about double the ...

The pact unlocks more opportunities for brands using Amazon's Deliver Service Partner to reach consumers watching Hulu, ...

Amazon Ads and Roku team up for exclusive access to 80M U.S. CTV households. Boost your reach on major streaming apps.

Amazon Ads and Roku, Inc. (NASDAQ: ROKU) announced a new integration that gives advertisers access to the largest ...

Samba TV, a specialist in AI-driven media intelligence, and Amazon Ads have unveiled a study that shows how outcome-based ...

Roku shares popped Monday after the company announced a deal with Amazon it claims will give advertisers access to more than 80% of households with connected televisions.

Adweek first got wind of Amazon’s incoming uptick in ad spots from ad buyers, but Amazon confirmed via a spokesperson that Prime Video will increase its ad runs to “four to six minutes per hour.” That ...

While the agreement is aimed at providing more exposure to advertisers, it should also improving ad viewing experience. Roku ...

Gen AI can quickly customize ads for different audiences, but it remains to be seen if they'll hold humans' attention in the ...

Amazon's biggest shopping day is turning into more and more days as the e-commerce giant announced that its annual Prime Day ...