NEW YORK -- Disney's top executives came to the Javits Center on Tuesday to promote the company's platforms and shows to the nation's advertisers. The goal of Upfronts is to convince them to buy ...

Mickey Mouse leading a drum line at Disney's 2025 upfronts (Photo Credit: Disney/Jennifer Pottheiser) Disney has closed its 2025-2026 Upfront negotiations, with increased sales in sports and streaming ...

Disney Advertising has completed all its TV upfront deal-making, with streaming and sports content showing major gains and “overall volume consistent with last year.” Media estimates a year ago put ...

The U.S. ad business lost jobs in June for the seventh consecutive month. The overall economy added 147,000 jobs.

High Potential Season 2 may not arrive until the fall, but the stars were quick to tease what’s on the horizon when TV Insider caught up with them at the Disney Upfronts in New York City on May 13. As ...