AMC is joining major competitors in running even more commercials before the movie begins starting July under a new ...

National CineMedia, the largest cinema advertising platform in the US, and cross-platform TV ad measurement company iSpot, ...

In its first-quarter earnings report for 2025, AMC revealed that its total revenues fell by about 9% year-over-year, while ...

Operative, the advertising management solution for media companies, has announced that National CineMedia (NCM), a specialist in cinema advertising, has partner ...

The advertisements before movies are expected to get longer at AMC Cinemas. But it’s to combat one thing. The cinema chain is joining major competitors in running even more commercials starting in ...

As if waiting for a movie to start didn't take long enough, AMC Theaters has decided to add more commercials to films' ...

National CineMedia had gone on to sign agreements with two of AMC’s rivals, Regal and Cinemark, that year, according to NYT. "AMC has no plan to introduce commercial advertising close to the ...

IPG The Interpublic Group of Companies, Inc.

AMC Theatres will extend pre-movie ads to 30 minutes, a move that has local moviegoers in El Paso voicing their irritation ...