Nike deal takes LSU into next generation originally appeared on The Sporting News. Add The Sporting News as a Preferred ...

Athletic apparel giant Nike has a significant toehold in the world of collegiate sports. It's a situation that doesn't seem to be going anywhere soon, with an e ...

It is late July in Cape Cod. An Atlantic breeze drifts over old wooden dugouts and somewhere in the crowd, a young player ...

The renowned footwear and apparel company announced Thursday that a new approach to partnering with college athletes is ...

Alongside the extension, LSU will be leading off Nike’s Blue Ribbon Elite NIL program, a first-of-its-kind partnership, ...

Montana Fouts walked into the Bonnet Creek Ballroom at the Signia by Hilton on Tuesday night. Unlike the baseball writers ...

This holiday wish is unique because it discusses the effect of athletic department funding, especially for the football ...

Take a look at Forbes 30 under 30 list that features Texans from all over the state who have gone above and beyond in their careers.

LUBBOCK, Texas (KCBD) - It was all No. 4 Texas Tech (12-1, 9-1 Big 12) in the second half as the Red Raiders take down the No ...

After practice and school, Texas junior setter Ella Swindle recorded a Dove commercial. She started the video by facing the ...

Lawrence Schovanec has held the title of Texas Tech president since 2016. He's seen the university thrive during that time ...