The top creative work this year blended humor, heart and craft to create mini universes for audiences to play in.

After an exhaustive pitch with advertising’s top agencies vying for the business, Sterling Cooper Draper Pryce (SCDP) bested ...

The Black Friday work takes a creative approach to showing financial and payment-processing platform’s economic impact.

The game ushers in its annual winter event with a character-driven film plus missions themed to the holiday season.

MCP is gaining widespread adoption, but its usefulness is technical and confusing.

While Omnicom executives say the integration draws talent from both sides, a select group of executives now hold expanded mandates or elevated roles.

Alfa Romeo’s campaign for its Junior electric car across Europe won top honors for Best New Model Launch in the 2025 Global ...

Mazda’s deft use of TikTok makes it a 2025 Global Automotive Marketing Awards winner.

Infiniti’s New York International Auto Show marketing stunt earned Global Automotive Marketing Awards recognition.

Winning teams embrace agility, collaboration, and the blend of human judgment with technological augmentation.

The spot, airing the Netherlands, uses wacky AI visuals to capture the messy reality many people face at year’s end.

As agentic AI takes over consumer interactions, brands need systems that can negotiate and protect their value.