Meta introduced improvements to its suite of lead generation tools with a focus on the often-overlooked post-holiday period. Meta refers to the period from just after Christmas into January as “Q5.” ...

Marketing is on the brink of another major evolution — one that will redefine how teams are structured, how work gets done and even what it means to lead. Artificial intelligence is no longer just a ...

Data was meant to make marketing smarter. Somewhere along the way, it made us forget what we were trying to understand in the first place. For most of my career, I believed marketing was a bridge ...