Austin Ginn will cover Parts Unlimited's South Central region, based out of New Mexico. He has more than 15 years of experience in the powersports industry.

The RMCR is a carbon-fiber concept built around the 1250cc Revolution Max motor, and pays tribute to the legacy of Harley's original XLCR cafe racer.

The company said improved gross profit per unit (GPU) helped offset the decline in new unit volume. Powersports GPU rose 10.8% to $5,032 during the quarter.

The annual designation highlights dealers that excel across a range of metrics evaluated throughout the year, including customer feedback, digital presence, showroom presentation and staff performance ...

The move comes as the lightweight electric off-road category continues to grow, with several manufacturers targeting new riders looking for simpler ownership and faster purchase experiences.

Motul's expanded involvement includes support for Indian and Yamaha race teams, King of the Baggers series, and Royal Enfield's Build, Train, Race program.