You can now run controlled experiments to reallocate budget to Performance Max campaigns for optimized performance.

Find out how YouTube’s massive user base and creator-driven trends are reshaping the landscape of digital marketing and pop culture.

Brands ranking on page 1 of Google appear to get more mentions in LLMs. Links don't seem to matter, new study finds.

Amazon, the third-largest digital advertising platform behind Alphabet and Meta, is extending its ad technology to other retailers – a move that could significantly reshape the retail media landscape.

Streamline campaign management with Google Ads scripts. Get insights, use cases, and practical tips for using automation to ...

The Daily Listen is are 5-minute or less episodes that show up on your Google home page in the Google iOS or Android app. It ...

Stay ahead with insights to enhance mobile performance, achieve content parity, and create a seamless user experience.

Curate for Commerce and Sponsored Promotions by Brands (SPB) can help you reach shoppers across retail media networks.

Google seems to have removed ad scheduling for Smart Bidding campaigns, limiting advertiser control, sparking debate in the ...

Google Performance Max is causing confusion around placement exclusions, with a notable gap between Google's official policy ...

Instacart's partnership with Cut+Dry helps food manufacturers advertise directly to buyers and create new revenue streams for ...

Meta's 2023 implementation of 'guardrails' for high-spending advertisers raises concerns about fairness and transparency.