A deep dive into how over 10,000 movies and millions of audience signals help us work out if making sense makes cents.

At the top of the scale, there is no negotiation - your film cannot have been screened online before its festival run. Cannes, Berlin, Venice, and Sundance all reject feature films that have been ...

When people begin exploring data on films, one of the first things they look for is the production budget. It sounds simple enough: how much did the film cost to make? Knowing that number helps when ...

Last week, I investigated whether there was a link between the number of people thanked in a movie’s credits and the movie’s quality. That prompted a number of people to ask how the number of ...

A few years ago, David Wilkinson got in touch to ask for advice on his crowdfunding campaign. One of the topics he wanted to chat about was the ‘cost’ of offering a “Thanks” credit to his backers.