In this Keynote, Sally Croft will take you behind the scenes of Ericsson's ambitious 'Make it Memorable' campaign. Through ...

The new UK’s AI legislation marks a pivotal moment for B2B marketers navigating an increasingly complex data environment.

Discover how commercial marketers are driving sustainable growth through smarter Go-to-Market strategies. Join B2B Marketing ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

Download our free guide to becoming a commercial B2B marketer. Learn the skills, strategies, and competencies you need to lead and drive revenue.

The marketing rule of 7 is one of the oldest in the book. Explore how relevant it is for B2B businesses today, and how marketers can execute it.

If you're looking for B2B marketing predictions, Hannah Stringer breaks down everything from the future of AI to brand campaigns and more.

Our list of marketing agencies in the UK is back and it's showcasing the biggest and best in B2B. Check out our analysis of all the data.

Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

Looking to revamp your B2B marketing team structure? Check out our top tips for cultivating the ideal strategy and mindset to set up best for success.

In our blog with Doug Winter, CEO, Seismic, we broke down the importance of getting the entire board involved in purchasing decisions.

Whether you're an agency or client-side marketer, we have your go-to guide for enhancing your B2B content marketing strategy with expert advice.