CMO Jen Wilson explains how the home improvement retailer measures the success of in-store experiences and its new creator ...

An emotional spot set to a cover of Miley Cyrus’ “The Climb” was handled by the same creative duo behind Gap’s ...

Nearly two-thirds of marketers still believe brand love motivates repeat purchases, which are in reality often driven by ...

Two decades into its U.S. presence, Barclays continues to invest in its partnership model, Chief Marketing and Experience Officer Lili Tomovich said.

The tech retailer will feature creators in its CTV ads for the first time and will advertise during 30 different NFL games ...

In her first quarterly trading update as CEO, Cindy Rose dubbed the group’s performance “unacceptable” and lacking in ...

Americans are prioritizing small moments of joy to combat a tough economic climate, according to internal research that ...

Strengths in Amazon DSP, live sports content on Prime Video and budding generative AI tools helped deliver 24% growth in ...

Along with optimizing a previous ad made with generative artificial intelligence, the soda giant rolled out a separate spot focused on holiday memories.

Make the World a Healthier Place” marks the first time Dole has launched a marketing initiative in North America and Europe ...

The updates, PepsiCo’s first in nearly 25 years, come as only 21% of surveyed consumers can identify a brand under the ...

Efforts for M&M’s, Skittles and Twix span a range of marketing strategies like a short-form sitcom, emergency candy ...