“Rush Street Gaming is a fast-moving, data-driven business that requires a marketing partner who can operate with that same ...

Parillo is an ex-Gale staffer, where he worked after a tenure at Deloitte. Similarly, Rajput is a product of management consultancies, spending two decades at various firms, such as Accenture, ...

Mother LA brings the Battlefield 6 squads to life in a warfare spot featuring actor Zac Efron, 6x NBA All-Star Jimmy Butler, ...

A number of leading platforms have already signed on including Broadsign, Perion, Place Exchange, VIOOH and Vistar Media.

When AI agents take over purchasing decisions, AI will prioritize objective, machine-readable data over emotional branding. This is likely why Nick Emery, CEO at Jellyfish, believes this holiday ...

According to recent Comscore research, 18- to-34-year-old subscribers who are "cord nevers" (cable, satellite, virtual or telco) represent 45% of CTV households.

Rol, known for its variety of chilled and frozen pastry and dough products and Real Good Foods, maker of healthy proteins ...

With Burberry bears, Disney makeup and AI gift gurus, department stores are betting big on nostalgia and sparkle.

Amazon has issued a cease-and-desist letter in a dispute with Perplexity, claiming that Perplexity's AI agents are making unauthorized purchases on its platform and violating its terms of service.

The rebranding follows a similar move by IAC last month, when Dotdash Meredith changed its name to People Inc.

The new service will validate "declared AI" agents such as ChatGPT, Claude and Perplexity deemed a proxy for human consumers, ...

Two promotional messages will run featuring MSNBC's top host Rachel Maddow and the late Maya Angelou. In one 60-second spot, ...