Brands are experiencing the largest transfer of marketing power in a generation, because AI agents are taking control of purchase decisions, prioritizing objective, machine-readable data over ...

Google and Fortnite developer Epic Games have agreed to resolve a high profile battle over Play store policies, the companies said late Thursday in a joint filing with U.S. District Court Judge James ...

Edwards, who has served the industry for more than three decades, including 13 years with WPP and its agencies, said she'll spend more time with her family and "enjoy my many more hours of free time." ...

Lee, the inventor of the World Wide Web, warned that large language models may replace humans in consuming the internet - ...

“Rush Street Gaming is a fast-moving, data-driven business that requires a marketing partner who can operate with that same ...

Parillo is an ex-Gale staffer, where he worked after a tenure at Deloitte. Similarly, Rajput is a product of management consultancies, spending two decades at various firms, such as Accenture, ...

Mother LA brings the Battlefield 6 squads to life in a warfare spot featuring actor Zac Efron, 6x NBA All-Star Jimmy Butler, ...

A number of leading platforms have already signed on including Broadsign, Perion, Place Exchange, VIOOH and Vistar Media.

When AI agents take over purchasing decisions, AI will prioritize objective, machine-readable data over emotional branding. This is likely why Nick Emery, CEO at Jellyfish, believes this holiday ...

According to recent Comscore research, 18- to-34-year-old subscribers who are "cord nevers" (cable, satellite, virtual or telco) represent 45% of CTV households.

Rol, known for its variety of chilled and frozen pastry and dough products and Real Good Foods, maker of healthy proteins ...

With Burberry bears, Disney makeup and AI gift gurus, department stores are betting big on nostalgia and sparkle.