Identifies award-winning campaigns that show how a great strategy can transform businesses and brands. Strategists have enabled brands like Johnnie Walker, Snickers and Omo to build strategies based ...

Offers three lessons for marketers on the effectiveness of influencer and creator marketing. Influencer and creator marketing is a valuable part of modern marketing plans, but a vast majority of ...

Highlighting trends amongst the campaigns entered into the 2025 Creative Effectiveness Lions. Brands that stick with creative platforms over time achieve greater recognition, loyalty, and financial ...

Global strategies, campaign updates and trends in new usage occasions. At a time when consumers are prepared to spend and seek joy, create positive associations and seamlessly integrate usage by ...

People looking for hard-to-find Labubu dolls will be familiar with blind boxes – when it’s unclear which doll you’ll get – and now there’s scientific research to prove that combining this mystery with ...

Marketers can no longer rely on static annual plans or business-as-usual campaigns – resilient systems allow us to respond with purpose and direction rather than anxiety: here’s how.

Across Southeast Asia, in-game advertising is emerging as a powerful awareness driver, while shoppable video is one of the highest-converting ad formats.

Luxury is a complicated idea: part craft, part brand, and part raw material exclusivity – this final element of the sheer material is now changing as lab-grown products emerge in the spaces of food, ...

A growing cost-of-living gap, consumers’ proactive approach to health, and the emergence of alternative social activities are among the biggest trends influencing consumer spending this year, ...

Powered by over 54 million data points from more than 16,000 young voices across 26 markets, McCann's latest Truth About Youth study explores how to market to youngsters. In China, the story about ...

Clients need agency partners more than ever, says Publicis Groupe CEO Arthur Sadoun, who warns that, amid the industry’s current upheaval, agency holding companies must “defend the category”.