Valve Cracks Down By Banning Steam Games With Ads

Valve has taken further steps to ban exploitative game mechanics
Valve has reiterated its stance against exploitative in-game advertising, threatening to ban any game that uses these mechanics.The Latest Tech News, Delivered to Your Inbox
Valve Bans Forced In-Game Ads From All Steam Titles
Valve makes clear companies can still advertise in games. Those awkward billboards and real-world brand cosmetics are still fine to include, although Steam does stipulate that these must not be “disruptive” and are “appropriate within the context of the game.”
Valve is Cracking Down on Steam Games With Forced Advertising
Valve further enforced its ban on promotional advertising in games on Steam, expanding on previously established rules on the platform.
Valve Seemingly Bans All Steam Games That Require Watching Advertisements To Play
Valve has seemingly introduced new rules that ban games that require users to watch paid ads (or rely on other such ad-based revenue models) from Steam. However, some sources report that these rules may have already existed, and that Valve has merely created a dedicated page on Steamworks to clarify this policy.
Valve Has Now Banned Games on Steam That Require Players to Watch Paid Advertising
Valve has always had a strong stance on paid advertising, going as far as to ban games on Steam that have them.
Valve Bans All Steam Games Forcing Players to Watch In-Game Advertisements
Valve is implementing new Steam platform rules detailing what developers can and can't do regarding in-game ads.
Valve explicitly bans games that force players to watch ads
Valve has once again done something that will greatly please gamers. The company has banned the distribution of games on Steam that force users to watch ads.
Valve Warns Millions Of Steam Users About Abandoned Games
Valve just implemented a welcome warning message that proves the company continues to put its Steam customers first.
Valve policy bans Steam games featuring forced in-game advertisements
A new Steamworks page has clarified a Valve policy that bans developers from releasing Steam games with forced in-game ads.
Valve Makes Player Friendly Change to Forced Advertising on Steam
In a new update to Steam’s ad policy, Valve incorporates a rule regarding the use of forced ads in games listed on the digital storefront.
Valve clarifies ban on in-game advertising on Steam
While the little regulation on Steam still allows for a lot, the most common freemium models from mobile gaming still are not welcome on the platform. "Developers should not utilize paid advertising as a business model in their game,
fandomwire55m
Valve Shatters EA’s Hopes of Using Advertisements in Games with New Ruling That Prevents Locking Gameplay behind Advertisements
EA’s ambition to use dynamic ads in its games faces a major setback as Valve introduces a new policy ensuring gameplay is ...
GamesIndustry21h
Valve implements dedicated page for advertising guidelines
Valve has published a dedicated page advising developers on what type of advertising is and isn't allowed on Steam.
TCTMD5d
Surgeons: Be Active in Tricuspid Procedures or Be ‘Left Behind’
With growth in percutaneous fixes for the valve, surgeons at STS 2025 called for innovation, team-based care, and more data.
Somerset, Ebensburg companies win contracts
Equipment that silences U.S. Navy ships to avoid enemy detection and products that allow ships to efficiently transfer fuel ...