The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

AMC is joining major competitors in running even more commercials before the movie begins starting July under a new ...

Movie theater chain AMC will show more ads ahead of feature films starting next month . It’s a reversal for one of the ...

Word got out today that the No. 1 circuit, AMC Theatres, was going to start running more advertising during their pre-shows ...

Moviegoers may have to wait a little longer before movies start at AMC Theaters as the theater chain is updating its pre-show ...

AMC) will play even more commercials in its theaters before the start of each movie, according to a Bloomberg report from Tuesday. The move by the company is expected to add more ad minutes to the ...

It had nothing to do with the movie, an erotic thriller starring ... didn’t appear on screen: a 30-second ad that plays before almost every film at AMC theaters. Since it first appeared four ...

Starting next month, the theater chain says it will show more advertisements prior to the start of a film. AMC just made a ...