Riccardo Calafiori features in a new Adidas advert for the Italy national team, set in a 1950s-style diner where he appears ...

Adidas presented the uniforms of the national teams it sponsors, today it was time to launch the official commercial for the ...

The dynamic duo dishes on childhood style icons and co-starring in the new Adidas x Miaou campaign.

Creative director Gabi Lamb's vision behind 'Nuestra Cultura Al Mundo,' fronted by Jenn Soto and Diego Nájera.

From the start, Missy Elliott has been inseparable from a vibrantly infinite universe of remixed sportswear and subversions of athletic aesthetics-visions carefully crafted with the help of her ...

Minnesota Timberwolves franchise star Anthony Edwards has already taken the NBA by storm with his one-of-a-kind talent. As he enters his sixth year in the league, he’ll gladly welcome the challenge ...

In a new campaign, released on November 6, the creative director united a squad of superstar talent, including ...

The initiative, which was created in partnership with TBWA New Zealand, centres around the individual meaning of the iconic black jersey for each of the team's 22 members, as well as their fans. A ...

Liverpool’s commercial landscape is entering a fresh phase, as adidas prepares to take over kit manufacturing duties from August. The move marks a reunion more than a decade in the making, with the ...

I sat down with the Summer I Turned Pretty star to talk all things sneakers, style, and yes, the upcoming movie.

Forbes contributors publish independent expert analyses and insights. I'm a freelance writer specializing in retail and ecommerce. Fashion retailers are investing heavily in celebrity partnerships for ...

Tennessee will switch from Nike to Adidas for its athletic apparel in 2026, marking a significant shift in college sports branding. The 10-year deal aims to position UT as Adidas' flagship program, ...