Ethan Holliday is joining the Adidas family as the apparel giant's first baseball NIL athlete. Adidas announced Holliday's ...

The Samba is one of the most recognizable sneakers on the planet. But it didn't always look like the version most people know ...

Explore how machine learning is revolutionizing sports gear design by improving safety, enhancing performance, and creating ...

In a report released yesterday, Alison Fok from DBS upgraded adidas AG (0OLD – Research Report) to a Buy, with a price target of €285.00.Invest ...

Dan Lanning and the Ducks host a major recruiting showcase this weekend featuring many of the top recruits in the nation from the 2026 and 2027 classes.  From ...

You might think it’s a bit far-fetched that a 15-year-old from Philadelphia could land in the personal orbit of Lionel Messi, ...

We view Puma as a leader in global sportswear but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to nearly EUR 9 billion from EUR 3 billion as the ...

Adidas’ e-commerce gives the company greater control over its brand and pricing. The firm has increased its digital capabilities and cut wholesale accounts. Its e-commerce sales were about EUR 4 ...

Predator 25, the latest iteration of its iconic football boots, combining design elements from its storied past with ...

The NCAA policy change regarding logos on field opens up new revenue source for Texas Tech football. Talks also under way on ...

A new Samba variant courtesy of Adidas and the World Cup winner just surfaced online, featured in a subtle color palette of white, gray and gold — a refreshing antidote to the extravagant Samba ...