The ad takes a cheeky swipe at the rankings after Australia dropped out of the Top 10 for the first time ever in 2025, with “Lambassador” Sam Kekovich making it the goal of his team to put the country ...
The ad, which launches the summer lamb campaign leading into Australia Day each year, focuses on the unmistakable Aussie way of life, from using a bin as cricket stumps, to ducking to the shops in ...
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