With an emphasis on simplistic designs, Los Angeles–based label Anemos has become a go-to for classic, neutral-colored swimwear. Since launching in 2018, the brand has expanded from one-pieces and ...

Acquisition of CAPELLE Miami Swimwear positions the Miami-based brand for accelerated DTC expansion, product innovation, and ...

The creative director and co-founder looks back on 10 years of Hunza G, her dedication to inclusivity, and more for ELLE’s ...

This article was originally published on www.swimsuit.si.com as The Best Black Friday Swimwear Sales to Shop This Year. Thanksgiving is officially over, and after sharing your gratitude over a turkey ...

The two-time SI Swimsuit model, who turns 25 today, accented her itty-bitty bikinis with bold body jewelry on set.

Relaxing at the beach or poolside should be something every person can enjoy. Sadly, many swimwear brands have failed to break the binary and still only offer options that reflect very traditional ...

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Just like our favorite fruits, female bodies come in all shapes and sizes. There’s pears, apples, even bananas and strawberries! Today, we’re focusing on the fruit that keeps the doctor away with a ...

After a year of little to no vacations, adjusting to the pandemic and perhaps dealing with body changes, the idea of shopping for swimwear can be so daunting. Model and influencer Gessiqua Pugh said ...

Do you prefer a one-piece or a string bikini? Swim trunks or a snug Speedo? Whatever you select, your choice isn’t made in a vacuum under the florescent lights of a fitting room. History has informed ...