Nike's 2011 The Kobe System campaign delivered one of its most memorable commercials by pairing Kobe Bryant with Kanye West.

Northeast Ohio has been home to many memorable advertising jingles over the decades. Several of these catchy tunes were for companies that have since closed or been rebranded. Songwriter Jim Brickman ...

Amazon founder Jeff Bezos has lost more money on bad bets than most people will ever see in a lifetime. His response? Keep ...

A California law will go into effect next week prohibiting streaming platforms from airing ads louder than the content they accompany. By Winston Cho You turn on your favorite show but can’t hear the ...

Omnicom Media (OMC) and Disney Advertising (DIS) have launched a connected TV advertising solution that allows brands to deliver sequential ads across streaming platforms, seeking to reduce repetitive ...

YouTube doesn’t have an official MCP server, so third parties have had to take matters into their own hands. On Wednesday, video advertising platform Pixability ...

Fox Corp. said Monday it was buying streaming and smart-TV company Roku for $22 billion, its first major acquisition since chief executive Lachlan Murdoch cemented control of his family’s media empire ...

Joe Sedelmaier, the gifted, Chicago-based TV commercial director and creative force who shunned the coasts while producing iconic TV ads like the “Where’s the beef?” spots for Wendy’s and the ...

The commercial space economy has shifted from a story about government contracts to one about private revenue. Satellite broadband and earth observation companies are signing recurring contracts with ...

Once again, this year's WrestleMania was a mixed affair — Night 1 was weaker than fruit drink in a retirement home, while Night 2 kicked like a mule. But throughout all the various ups and downs, ...

The number of viewers who say they are willing to watch more ads in order to get better deals is rising, according to a new survey, as prices continue to go up for many streaming services.