Worsening climate impacts could impede the work of this lesser-known federal agency whose work underpins the accuracy of measurements, from gas pumps to retail scales, that affect our day-to-day lives ...

The real risk isn't in running robust tests; it’s in wasting money or cutting high-performing channels based on misleading conclusions from bad measurement.

Building an indoor positioning system requires technology beyond GPS. While GPS trackers excel outdoors, indoor positioning systems need Ultra-Wideband (UWB) technology to achieve centimetre-level ...

It’s been a while since the last installment in our Know Audio series, in which we investigated distortion as it applies to Hi-Fi audio. Now it’s time to return with part two of our ...

I can't help but feel this is more pro-gamer placebo than anything else. I should probably preface this piece by saying, for the record, that I am not a pro-gamer. I'm not even close. I'm certainly no ...

The platform now allows marketers to include non-media variables like pricing and promotions to precisely measure their impact on sales. To help guide the MMM with business data, Google introduced new ...

Guest host Hank Green and Digitas CEO Amy Lanzi dive deep into digital marketing and what it takes to stand out on the internet in 2025.