Customer journey optimization helps you understand, refine, and improve every interaction a customer has with your brand. It ...

If you’ve ever tried to explain a multistep process to someone else, you know how helpful a visual aid like a flow diagram ...

True cloud value comes when migration evolves into modernisation, driving measurable business outcomes, according to.

According to the wisdom of this episode's guest, Pam Didner, the customer journey is best approached by B2B marketers not from the customer's perspective but from consideration of the touchpoints they ...

Although most diseases are well defined, the patent experience for those who have the same condition can differ dramatically for a multitude of reasons. The physical and psychological impact on ...

Your customer calls support frustrated about a billing issue. Two hours later, your sales team emails them about upgrading their plan. That’s not the kind of customer experience you want to provide.

Five people, including an NYPD Officer, were killed during a horrendous mass shooting in New York City on Monday evening. The gunman, who subsequently turned the gun on himself, was identified as ...

When trying to determine all of the touchpoints firms have with their customers it is a good idea to have an overall customer journey map which shows all the important points on your clients path to ...

The digital customer journey starts from the moment they discover you and continues through to the final sale and follow-up messaging. The journey isn’t over once a prospect becomes a customer either; ...