Editor's note: This story originally ran Feb. 21, 1986. A shudder ran through Elsie, the Borden cow, when the Houston Livestock Show and Rodeo Parade spilled off Texas Avenue and onto Main Street on ...

The very first Elsie the Cow was selected during the 1939 World's Fair in New York at Borden Dairy's pavilion there, "The Dairy World of Tomorrow." The company moved its headquarters to Columbus in ...

At 73, Elsie the Cow is still smiling and strong as ever. Borden Dairy Co.'s iconic mascot is making a marketing comeback under the leadership of CEO Steve McCormick. Elsie's resurgence is part of ...

Borden dairy announced its return to Ohio this week after leaving the area 24 years ago. The company will operate out of two plants -- in Cleveland and Cincinnati -- with approximately 350 Ohio-based ...

David William Reid, an advertising marketer and creative director who was the lead member of the team that created Elsie the Cow, one of the top advertising icons of the last century, died Saturday at ...

Borden's Elsie the Cow may be turning 70, but she still knows how to party down. Elsie's "private birthday party," a barnyard bash to be held on Oct. 10 at the Texas State Fair, will feature ...

Historically speaking, did you know: New Jersey has a wide range of ecosystems and natural environments due to its physical environments spanning from the coast to the mountains. However, ecosystems ...

When Borden finished enlarging its milk and ice cream plant on East Ashby Street in 1953, it took out a full-page ad in the San Antonio Express on Oct. 1, inviting everyone (“bring the whole family”) ...