The impossible eye test that will truly make you think twice. Bruce Willis’s wife makes ‘hardest decision’ to move star out of family home as his condition worsens Bear attack in Florida caught on ...

HarmonEyes, a provider of eye-tracking, has launched Theia, a software development kit (SDK) to bring advanced eye tracking models directly to any camera-equipped device for predictive and contextual ...

In what it claims to be a "world's first," Dentsu this morning announced it has completed the integration of consumer eye-tracking data in retail locations into its proprietary media planning system.

Britt Hertz faces an impossible flexibility challenge with Anna McNulty, showing the power of stretching and technique. WWE star Hulk Hogan’s cause of death revealed Popular 1980s actor Loni Anderson ...

Eye-tracking company Tobii announced it’s partnering with Prophesee to develop its next-generation of eye-tracking for AR/VR headsets and smart glasses, which will be based on Prophesee’s unique event ...

If you don’t know your “gaze path” from your saliency rating, it might be time to sharpen up on attention metrics, especially if you have a movie or series to promote. AI-driven eye-tracking tech is ...

Using eye-tracking - a technique for recording and analyzing eye movements - a team from the University of Geneva (UNIGE) has shown that individuals with multiple disabilities can improve their social ...

Eye tracking plays a critical role in the latest virtual and augmented reality headsets and is an important technology in the entertainment industry, scientific research, medical and behavioral ...

Google is reportedly set to acquire Canada-based eye-tracking startup AdHawk Microsystems Inc., something that would strengthen the company’s ongoing foray into XR headsets and glasses. As reported by ...

There has been long speculation that Google will launch smart glasses after a long absence from the market. There were even rumors that the company could launch them alongside Samsung, but it seems ...

Creative Commons (CC): This is a Creative Commons license. Attribution (BY): Credit must be given to the creator. Often, eye-tracking researchers define areas of interest (AOIs) to analyze ...