As ad supported media choices continue to expand, a number of audience measurement providers have been seeking a better method to capture ad exposures across all video and audio platforms.

“Anonym is one of a flood of companies building technologies to help brands mine data sets for insights about consumers in a way that better anonymizes individual users. U.S. marketers are expected to ...

Facebook rolled out a new tool called "Advanced Measurement" that's designed to enable advertisers to measure the effectiveness of their campaigns across Facebook's properties compared to how they ...

NEW YORK (AP) — As investors question just how much Facebook is worth, a study from Internet research firm comScore suggests that marketing on the world’s most populous online social network can help ...

After announcing a list of initial Facebook Marketing Partners with early access, several more companies have joined the Instagram API club, as the Facebook-owned social giant moves deeper into the ...

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