Fantasy football was the first at-scale experiment in gamified fan engagement. With over 60 million players in the U.S. and ...

Brewers fans filled American Family Field and nearby bars Saturday night, riding a roller coaster of nerves and excitement as ...

Women sports fans will control 75% of global discretionary spending by 2030, yet remain the most overlooked and untapped market in sports fandom.

Today every sports fan has a camera in their pocket. Every goal, reaction and celebration can be clipped, shared, and spread within seconds. In many ways, these moments feel more authentic than the ...

Dante Moore had a game to forget after throwing multiple picks against Indiana, and the fans are not letting him forget it.

In true baseball fashion, the loss sparked a range of reaction from fans. And in contrast to the reputation of the ...

“We are a sports bar, so obviously the fans get really intense, really involved, and we like to do what we can to contribute to that atmosphere because it’s something you feel when you walk in the ...

Philadelphia sports fans have been forced to watch the Eagles, Phillies, and Penn State all lose in the past 48 hours.

The City of Brotherly Love is no stranger to nights of heartbreak, but Thursday night was particularly brutal.