Humor doesn’t just sell—it sells well, and that’s no joke. There are any number of stats to validate it. Research from Oracle indicates that 90% of consumers are more likely to recall a product or ...

This week, we’re all talking about Super Bowl commercials, especially the funny ones. Marketers leaned heavily on humor this year, from Lindsay Lohan visiting the gym to grabbing the last potato chip.

Advertisers bet big that viewers were turning to the Super Bowl for a comforting escape, and delivered a series of advertisements that relied on familiar celebrity faces, light humor and plenty of ...

I recently made what I thought was a snarky New York quip but I deeply offended the person I was joking about. That simply proves the point that you really have to know your audience and make sure ...

Feb 9 (Reuters) - An unprecedented number of star-studded commercials will battle for attention during Sunday's Super Bowl airing on Fox (FOXA.O), opens new tab, as brands focus on getting laughs in a ...

Being funny without being offensive is of paramount importance. This is particularly true for women, as a robust literature shows women face harsher backlash than men for behavior seen as offensive or ...

Did you hear the one about a funny ad winning at Cannes? Neither did we. In fact, during last week’s virtual Cannes Lions festival, only one obviously humorous ad took home a key prize. This was the ...

Tech company Astronomer took Gwyneth Paltrow on for their new video, days after their former CEO Andy Byron and HR executive Kristin Cabot were caught in an embrace on a viral kiss cam at Coldplay’s ...

March 23 (Reuters) - When environmentalists talk about climate change, it's typically in stark terms, describing it as a crisis that threatens the future of the planet. A scrappy group of filmmakers ...