Gen-Alpha isn’t waiting around to "grow into" beauty trends -- they’re already driving them. Born between 2010 and 2025, this ...

Shades: Typically, everyday shades tend to skew more natural and muted in Korea, to accentuate natural beauty. “The most ...

Now glossy formulas prioritize hydration versus just surface-level shine. “Traditional lip glosses use petroleum and petroleum-derived ingredients to achieve a shiny look and balmy feel, but end up ...

Get holiday ready with E.l.f. Cosmetics. The brand dropped new lip balms, oils and more. Plus, a cult-favorite primer (now in ...

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If you’ve been chasing that moody-but-not-too-serious 90s lip lately — the kind that lives somewhere between a plum, a brown, and the shade every cool babysitter wore in 1998 — you don’t have to ...

We independently review everything we recommend. We may get paid to link out to retailer sites, and when you buy through our links, we may earn a commission. Learn more› By Zoe Vanderweide Zoe ...