For decades, many advertisers referenced what became known as the ‘rule of three’: the idea that hearing an ad three times was enough to make it stick. The concept stemmed from early effective ...

The Sapphire sensor, assembled in the laboratory of Arrowsmith, SMU professor of Earth sciences, measures low-frequency sound ...

Alongside rhythm and frequency, Willowave weaves subtle affirmations into its soundscapes: phrases designed to work with the ...

High-quality audio is essential for an immersive and competitive gaming experience. Every footstep, gunshot, and environmental cue can affect performance, making clear, precise sound critical for both ...

Hands-on guide to electronic filters from Elektor. Learn RC and RL filters with clear explanations, practical circuits and ...

Walls, distance, and noisy airwaves kill camera streams. Here’s how I diagnosed the weak links in my own network and made the ...

In an exclusive conversation with BestMediaInfo, Smriti Sharma, Senior Vice-President, Custom Solutions at Comscore, explains ...

BestMediaInfo.com has learnt that before releasing the draft amendments, the Ministry reached out to several advertisers to ...

A world-famous light experiment from 1801 has now been carried out with sound for the first time. Research by physicists in ...

Heralded by a media buyer as an efficiency gain that sets up audio for future success, CRA Audio ID enables marketers to plan ...

It’s generally not a great idea to try and fix things that aren’t broken. Fortunately, though, Samsung’s bold decision to ...

Soundbars for TV need to have the support of advanced audio engineering, and brands such as Sony, JBL, Blaupunkt offers some ...