Can you imagine Nike without LeBron James? The shoe-giant has been synonymous with the NBA star for over two decades but the ...

As LeBron James has risen to international stardom, he has had a silent partner. This is the story of how Randy Mims became ...

"Amazing looking shoe, amazing design, amazing fit, and an amazing price. I love this shoe. I love this product," says one ...

One shopper notes: "Man, I love these shoes! My order arrived early and the contents were in perfect condition. I will ...

The Nike Lebron NXXT GEN Genisus “Viotech” sneakers are set to make their debut in the market. The latest model represents a ...

With the Memphis Grizzlies holding a 122-111 lead over the San Antonio Spurs and just over two minutes left in the fourth quarter, Morant began driving to the hoop. Teammate Stephon Castle was called ...

Before LeBron James had numerous sponsorships with the Lakers, he revealed his first major contract offer by Reebok.

While he eventually signed with the swoosh, James told NFL brothers Travis and Jason Kelce on their podcast New Heights that ...

On the latest episode of the New Heights podcast, King James joined fellow Northeast Ohio natives and NFL stars Travis and ...

Nike's sale section is starting to fill up. The Swoosh brand is starting the year off by knocking down the prices on some of ...

Nike cut him loose, but Kyrie Irving landed on his feet with Anta. Now, the shoes are seeing a surge in demand.

Before the start of the Los Angeles Lakers' matchup against the SanAntonio Spurs, James also wore a shirt that read "Thank ...