Marketing teams are being stretched more than ever before and often overwhelmed with greater responsibility and shiny new AI tools at their disposal. How to reinvent the marketing function for the ...

Last month, while scrolling through Instagram Reels during lunch break, a video of mist-covered hills and green pools made me stop. The location tag read "Kalu Waterfall near Malshej Ghat," ...

Everyone wants to be able to blast a drive 300 yards or flag an iron from the fairway, but the real key to lower scores is dialing in your short game. Think about it like this: If you’re a typical ...

The Fundamentals Task in The Alters is the first real challenge you’re presented with, after beating the game’s cinematic intro. You’ll have made it to the Base, contacted help, and started to put ...

KALAMAZOO, Mich.—Western Michigan University digital marketing students clinched first place in the 2025 Digital Marketing Competition, hosted by Purdue University Northwest College of Business, after ...

Want to learn about marketing? This course will debunk many myths about how effective marketing works. You will gain a solid foundation for creating cost-effective marketing campaigns with confidence, ...

Marketing Options International account manager Matt Stevens examines why account-based marketing has become such an area of interest, and shares his experience and expert insight on how to get the ...

Understanding the fundamentals of marketing is crucial for carving out a successful path in a crowded marketplace. The 7 Ps of marketing — Product, Price, Place, Promotion, People, Process, and ...

Marketing strategy is like a roadmap for businesses – it guides marketers to their destination, ensuring brand positioning, reaching target customers, and maintaining a competitive advantage. It's the ...

YouTube marketing is growing increasingly sophisticated with the application of artificial intelligence (AI). Brands and marketers are finding new ways to use AI tools to improve the impact of their ...