Vinay Subramanyam, Marketing Director, Kellanova South Asia, talks about the brand’s evolving media mix, their marketing ...

Affiliate marketing in online entertainment relies on precise strategies to drive traffic and conversions through ...

Meta bundled AI dubbing and other creator tools into an AI-enhanced advertising package for Facebook and Instagram.

Are we in an AI bubble or not? That’s the question currently taking over Wall Street as analysts weigh the latest deals led ...

Calculating the value of marketing, Meta to use AI data for targeted ads, Nike takes flight in Philly, Hollywood hates AI ...

AI is redefining search. Without a strong, reputable third-party digital footprint, your brand risks disappearing in today's ...

AI tools can streamline paid search campaigns – but only with the right prompts, privacy settings, and human oversight.

Meta Platforms (NASDAQ: META) is one of those companies. It's scheduled to release its third-quarter results on Oct. 29, and ...

Consumer trust is more difficult to retain than ever, with an influx of AI-generated content that could be unsuitable for ...

Big Tech is set to spend $320 billion on capex, mainly for AI infrastructure like data centers.

Personalized ads using AI, the power of prompt engineering, and more from one of the most powerful gatekeepers between you and your customers.