Rumi Neely, for lack of a better term, is one of the OG fashion bloggers—bringing her dreamy, yet minimal Cali girl style to the masses before a photo had ever been filtered on Instagram.

Fashion blogger Rumi Neely, whose blog Fashion Toast receive 5.5 million hits monthly, can officially add “designer” to her resume. The Los Angeles-based social media phenom is launching Are ...

We chat to LA's pre-eminent fashion blogger Rumi Neely, who musters up a million unique visitors a month on her blog, Fashion Toast. 1 / 9. 1 / 9. 1 / 9. Published on 04 April 2012. by Christel Escosa ...

A while ago, it was revealed that Rumi Neely of Fashion Toast would be the new star of RVCA’s Fall ’09 ad campaigns. And now, the SoCal cool blogger will be designing pieces for the very same ...

Rumi Neely, for lack of a better term, is one of the OG fashion bloggers—bringing her dreamy, yet minimal Cali girl style to the masses before a photo had ever been filtered on Instagram.