New Zealand’s new tourism campaign - with its slogan “Everyone must go!” - has prompted ridicule from opposition politicians and some members of the public who compared it to a clearance sale advert.

Instead, the new tagline, ‘Everyone must go!’ has caused controversy, with many describing it as ‘tone-deaf’ at a time of record emigration and unemployment rates in New Zealand. The marketing ploy launched last weekend on social media and radio and was designed to encourage Australians – the country’s biggest tourism market – to visit.

New Zealand’s new $500,000 tourism campaign to try and lure Aussies across the ditch is being mocked for its three-word slogan. New Zealand’s new tourism campaign aimed at Australians with the slogan “Everyone Must Go” is being mocked.