Nike's Super Bowl ad was an expensive gambit that leaned into woke capitalism and failed to root itself in any relevant consumer or cultural insight.

Super Bowl commercials battle for attention, aiming to be the funniest, the weirdest or the most heartwarming. Some succeed, leaving us entertained and talking about them for weeks, while others miss ...

After decades of competitors copying and eroding Adidas’s brand positioning, the company did the impossible with a new ...

The sportwear company Nike, which has faced lagging revenue and relevance, is teaming up with reality TV star Kim Kardashian's shapewear brand Skims.

The decision to trade Dončić remains viewed as irrational and impulsive. But those who know the Mavs' GM best paint a far ...

Ionescu also shared with For The Win why Breanna Stewart’s leadership mattered during the Liberty’s title run, what she ...

Bill Maher calls out Nike for their 'Zombie Lie' Super Bowl Ad that featured Caitlin Clark and other female athletes.

Television host Bill Maher was not a fan of Nike's Super Bowl commercial that featured several women's basketball superstars.

You can’t do this, you can’t be confident’?’ Who are these imaginary mean old men of the patriarchy?” Bill Maher said.

Nike's move to appeal to more female athletes continued with its first Super Bowl ad in 27 years.

The Super Bowl is a cultural spectacle unlike anything else. Because while we tune in for the game, we stay for the ...

Jordan Brand CMO Caitlin Sargent sees the NBA All-Star Game as a key event for building culture and community, and honoring ...