On price alone, AMD has a leg up on Nvidia. AMD offers more affordable graphics card options, focusing on the budget and midrange options. AMD's flagship GPUs, the AMD Radeon RX 70 series, start as low as $269.99, with the upper range peaking at $999.

As anticipated, Nvidia Monday kicked off its CES 2025 keynote by unveiling the new RTX Blackwell family of GPUs. The centerpiece of the line is the RTX

The four GPUs in the lineup include the RTX 5070, RTX 5070 Ti, RTX 5080, and the RTX 5090. They start off at just $549 and go up to $1999. For now, there is no information on the cheaper RTX 5060 models, but they can be expected to be somewhere in the $350 to $400 range.