The backlash to Poppi's Super Bowl ad is part of a bigger problem facing brands
The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.
Streaming-Era Commercials Invade Forbidden TV Territory: Presidential Debates, HBO Shows and Other Content Once Deemed Off-Limits
New commercials in the streaming era aim to infiltrate TV terrain that has been off-limits to advertisers for years ...
Coca-Cola strikes back in the soda wars with trendy new 'prebiotic' drink to challenge rivals
Coca-Cola has launched a new prebiotic soda, rivaling Gen Z favorites Olipop and Poppi. The drinks giant will introduce ...
Rhasheda Boyd Proves The Power Of A Career Pivot
Rhasheda Boyd, the vice president of marketing at PepsiCo Foods North America, talks about her career path and the one thing ...
Coca-Cola takes on Olipop and Poppi with new prebiotic soda brand, Simply Pop
Coca-Cola is launching a prebiotic soda brand called Simply Pop, taking on upstarts Olipop and Poppi. Starting in late ...
Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Secret Admirer
Explore daily insights on the USA TODAY crossword puzzle by . Uncover expert takes and answers in our crossword blog.