If you're coming back to East Lansing, the campus should be familiar. But the food and retail scene has more to offer than it ...

He reveals his motivation for writing the definitive guide to online marketing, filling a critical gap left by classic texts like Claude Hopkins’ Scientific Advertising. Alex argues that while ...

Founder and Chief Executive Officer, Glam Brand Agency, Bola Balogun, has received the Outstanding Lifestyle Communication Agency ...

From studying support systems for domestic violence victims in post-conflict Armenia to researching antibiotic-resistant ...

Five pharma CMOs discuss the skillsets that help them excel in their work, and how they expect the role to evolve.

Brands that weave cultural understanding into their core and consistently demonstrate this approach transform trust into ...

Swift’s promotional rollout strikes a delicate balance between dazzling spectacle and grounded vulnerability. She teased the ...

We’re thrilled to introduce our Fall 2025 editorial interns! They were selected from a competitive pool of almost 700 applicants and endured a rigorous interview process. They’ll be with us through ...

On September 25, the School of Management Accounting Association welcomed "Big Four" accounting firm KPMG. Kudos, as always, ...

CERF director, Matthew Fienup, shared the data about current local housing issues. Cal Lutheran alumna, Jessica Krohn, joined ...

The agency is expected to oversee the brand’s media strategy, planning, and buying from its Mumbai office, adopting a ...

PHD India will manage Watertec’s media strategy, planning, and buying from its Mumbai office, supporting the brand’s growth ...