Just as being able to translate an ingredient label helps us care for our skin, understanding which skincare claims are marketing fluff and which are evidence-backed empowers you to make the best ...

In today’s attention-driven world, conventional marketing methods are losing their spark. Audiences scroll past and brands struggle to stay relevant — that’s where meme marketing comes in ...

This post was created in partnership with Ryff Brands in search of innovative ways to stand out in primetime programming are ...

Swift’s promotional rollout strikes a delicate balance between dazzling spectacle and grounded vulnerability. She teased the ...

Retailers of all kinds share a common goal: to earn more revenue. Product bundling is an excellent way to increase revenue ...

From boardroom initiatives to maintaining authenticity at the consumer’s table, the focus steadfastly remains on tradition, ...

In brand strategy, “brand personality” refers to a unique blend of human characteristics associated with a brand. These traits shape how people perceive and interact with the brand, whether seen as ...

The marketing world is evolving faster than ever, with brands under pressure to deliver growth, creativity, and measurable results across multiple channels. Agencies that once focused on a single ...

CUPERTINO, Calif.—September means iPhones, and as expected, Apple has taken the wraps off a new iPhone 17 at its event today. The iPhone 17 will start at $799 for a 256GB model. Pre-orders start ...

As a publisher and marketing agency owner, I've witnessed firsthand how product placement has evolved from a subtle marketing tactic to a dominant force in advertising. What began as simple prop ...