What Is Underconsumption Core? Experts Explain the Trend Putting Dirty Shoes All Over Your Feed ...

Social media hair growth hacks often fail and can cause damage. Experts warn against trends like inversion methods and over-hydration. Scientific rese ...

More companies are targeting kids who have grown up with TikTok skincare and make-up routines. Read more at straitstimes.com. Read more at straitstimes.com.

Forbes contributors publish independent expert analyses and insights. I do mergers & acquisitions in retail/consumer and write about trends. TikTok influencers like Evelyn Unruh seen here at her ...

TikTok was hit with a new suit from Hawaii’s attorney general asserting that the video platform was deliberately designed to ...

South Africans online reacted strongly as Americans embraced popular SA bleaching creams, sparking debates about beauty standards and cultural context.

K-beauty has vaulted into the American mainstream, driven by TikTok and younger, more diverse shoppers. Retailers from Ulta to Walmart are racing to cash in.

From Rhode and Elf to L’Oréal and Kering Beauté, it was a year of power deals as brands and retailers explored new ways to ...

Olympic gymnast Simone Biles shared a candid TikTok revealing her recent breast augmentation, detailing the painful recovery ...

I'm not surprised that my TikTok algorithm delivered me countless videos of the viral 11-step haircare routine, said to ...

The state of Hawaii is suing ByteDance Inc., the parent company of TikTok, alleging the largest social media company in the world exploits 1 billion users worldwide — more than 150 million in the U.S.

North West turned heads on Friday when she stepped out with newly bleached eyebrows for a night out with her mom, Kim ...