Toy company Toys R Us debuted a brand video almost completely created with generative artificial intelligence. The one-minute video portrays a boy in the 1930s dreaming of a toy store with a female ...

Five years ago, Toys ‘R’ Us looked like it was gone for good. The shelves were empty, Geoffrey the Giraffe was retired, and a ...

WASHINGTON (AP) — A Toys ‘‘R'' Us television commercial, which features the company's mascot, Geoffrey the Giraffe, inhaling helium from a balloon, has drawn the ire of anti-drug campaigners who say ...

A beloved toy store chain that years ago shuttered locations across the country due to heavy financial struggles is reopening ...

The new Toys ‘R' Us store is open now at Raleigh's Crabtree Valley Mall, which is already home to the LEGO Store, Bloomsbury ...

In a major U.S. expansion following a tumultuous decade, the toy brand is taking its number of flagship stores from one to ...

Toys "R" Us is launching 30 new stores just in time for the holidays, including one location in Western New York.

Toys "R" Us is back, temporarily. Here's where the toy retailer is opening seasonal, pop-up locations for the 2025 holiday ...

Toys "R" Us is getting another lease on life thanks to Macy's. The two companies are partnering to sell toys on Macy's website. The brands are also opening Toys "R" Us shop-in-shops at 400 department ...