The story describes the team name origins of 32 current professional hockey teams since the early 20th century.

As organizations and companies change throughout history, the need or urge to change up logos and advertising info seems to be inherent. Japanese automaker Honda is no stranger to these changes, ...

Austin officials revealed a new city logo on Thursday, September 4, marking the first unified brand identity in the city’s history. The internet, however, has a lot to say about the logo, most of it ...

HOUSTON — In June, our partners at the Houston Business Journal reported on how Houston Community College rebranded as Houston City College. On Friday, we got a look at a new logo. The school said the ...

President Donald Trump on Thursday trolled Cracker Barrel over the controversial logo rebranding effort that it later reversed on social media. Trump posted a video on X of him and the "old timer" who ...

AUSTIN (KXAN) — The city of Austin has rebranded. At a press conference on Thursday morning, Austin City Manager T.C. Broadnax unveiled a new brand logo for the city, which he said is the first in the ...

After community-wide input for new branding, the City of Austin is unveiling a new logo. The City Council first prioritized unified branding in 2018, and the updated design goes live Oct. 1 across the ...

Newer doesn't always mean better. The City of Austin unveiled its first branding revamp on Thursday, September 4, including a new logo that strayed away from the insignia adorning city assets — and ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Cracker Barrel's attempt to modernize its image, including ...

It’s quite possible that I love Cracker Barrel more than any other opinion columnist in America. I took my first date to Cracker Barrel when I was 16 years old. My family used to eat at Cracker Barrel ...

The Lacoste crocodile logo was made in honor of founder René Lacoste’s nickname as a tennis player, and the French apparel brand’s codes prohibits it from being messed with. For the U.S. Open, though, ...

Bill Holley would be thrilled the company kept his logo, his wife said: “I think Bill’s holding his hand up and saying, ‘I made Cracker Barrel great again!’” Beverly Holley misses a lot of things ...